Restaurant
CLIENT: ORA
CATEGORY: FINE DINING
SERVICES: BRAND DEVELOPMENT | PR | ADVERTISING
Opening a new fine dining location in a crowded market is a challenging endeavor, and when ORA launched in 2024, they already had a restaurant consulting firm to provide them with operational guidance. When it came time to develop the identity of the restaurant and start the marketing plan, that consulting firm turned to Portable CMO.
We did a complete brand development package, including designing the logo and brand standards, and all the in-house materials that a restaurant needs, like menus, signage, and branded materials like matches and coasters. We also designed and developed the website, and coordinated all the publicity, including the official launch party, which included a proclamation from the mayor, declaring the opening as “ORA day” in town.
Founder/Executive Chef Tom Silvestri:
“We originally had another group helping us out, but the ownership team wasn’t wowed. We asked Nader to come in on very short notice, and that’s when the “wows” really started. We loved the logo ideas, loved the way he tied everything around the brand together and were so impressed with how much he knows about the restaurant business. He’s been a very valuable part of our success.”
