Industrial Association
CLIENT: ACA (AMERICAN CEMENT ASSOCIATION)
CATEGORY: CEMENT MANUFACTURING
SERVICES: STRATEGIC COUNSEL | ADVERTISING
The American Cement Association, formerly known as the Portland Cement Association, is the association of cement manufacturers. American cement and concrete represents hundreds of billions of dollars in infrastructure every year, and the association is deeply engaged in government affairs and economic policy issues surrounding the use of these materials in both private and public building projects.
The association has an initiative to transform the industry into a carbon neutral entity by the year 2050. It’s an ambitious goal, and when they needed help getting the word out, they turned to Portable CMO for ideas. We developed a sustained advertising campaign in the trade magazines that was also supported with content at industry gatherings. We continue to support ACA with various initiatives on an as-needed basis.
Senior Vice President, Communications/Corporate and Member Services Nick Ferrari:
“Nader is a strategist to the core, and always provides surprising and insightful advice. All his recommendations come from experience. He’s a hands-on creative thinker who has tested his ideas in the field. What’s been most helpful is his deep knowledge of all modern marketing tools, especially in digital. He knows the language, he knows the channels, and he helps us make smart choices every time.”
