Let’s create something special. Together.
HOW THIS WORKS.
There are generally two consulting models that tend to be the most popular. Some people like the “bat phone” concept, where the consultant is always just a phone call away. Others prefer a more traditional model, where the relationship is more like having an agent engaged with you on both planning and execution. Learn more about the two models below.
And if you’re not sure where—or who—you are as a marketing organization, check out the 5 Types of Companies that Employ Marketing Consultants. It’s my free E-book that helps you self-identify, and offers a few tasty nuggets of information.
Agent
This is the more traditional consulting model – we meet and discuss your situation, your goals, your obstacles, what’s been tried before, and more. From there, based on the desired outcomes, I tailor a plan and a process to help you get there, and then either execute on your behalf, or help your team (or your agency) understand the mission.
In some cases, this may demand whole new sets of metrics, new ways of gathering data, and new methods and frequency of reporting. As with a traditional in-house CMO, the idea is to have a crystal-clear picture of where the marketing operation is at all times. That means financial, objectives, brand, competition, demand generation, and ensuring that marketing is supporting all internal operations.
Subscription
This is a different kind of model, but some companies prefer the flexibility of just having a marketing expert on call whenever they need. In this model, I still have to get to know the ins and outs of your company, but mostly I’m called in as a set of experienced eyes on a project or to help guide a new initiative. Sometimes, it’s just to join a conference call or a Zoom as the “marketing guy” for your company when dealing with a client, vendor, or potential new partner.
In this model, you access the consulting in a more non-linear manner: today you need help with social media and website analytics. Next week, it’s an issue with brand clarity, and so on. You access the service on an as-needed basis.
Subscription
This is a different kind of model, but some companies prefer the flexibility of just having a marketing expert on call whenever they need. In this model, I still have to get to know the ins and outs of your company, but mostly I’m called in as a set of experienced eyes on a project or to help guide a new initiative. Sometimes, it’s just to join a conference call or a Zoom as the “marketing guy” for your company when dealing with a client, vendor, or potential new partner.
In this model, you access the consulting in a more non-linear manner: today you need help with social media and website analytics. Next week, it’s an issue with brand clarity, and so on. You access the service on an as-needed basis.
Stats
81% of respondents said their consultant added value, reporting satisfied, extremely satisfied, or exceeded expectations. (Consultancy.org)
63% of companies reported improved market position after working with their marketing consultant(s.) (DJA Research/McKinsey)
60% of Fortune 500 companies report using consultants. (Forbes)
58% of consultants report working with six or fewer clients per year, providing specialized attention and focus. (MCA/Viga)
Still have questions?
Check out the complete FAQ Section. And of course, feel free to contact me anytime.
Still have questions?
Check out the complete FAQ Section. And of course, feel free to contact me anytime.
